📧 AI Video: The "Unfair Advantage" Your Business Needs Right Now

Hey there!

Ed here.

A few months ago, I was doing my periodic AI Tech check-ins to see how use cases I’d shelved because they weren’t ready for the big time had progressed.

The one I was most excited about but least hopeful about was AI-generated video. It’s a holy grail use case but faces major challenges in crossing the “uncanny valley” (that thing where what you’re watching or listening to just doesn’t seem right—AI is notorious for this, especially video).

I nearly fell out of my chair (hyperbole, obviously) when I saw how good AI video has gotten.

And not just OpenAI’s Sora (limited to 8 seconds of B-roll), but AI avatar clones of real people.

Check out this example I posted to my YouTube channel to see what I’m talking about.

What's Actually Happening in AI Video Right Now

Forget the Sora hype. Here's what's real:

1. Text-to-Video Transformation: Tools like Runway, Synthesia, and HeyGen now turn text prompts into professional-looking videos without expensive equipment or actors.

2. Digital Avatars That Convert: A home services company I work with sends AI-generated video follow-ups after quotes, featuring digital twins of their technicians.

3. Personalization at Scale: A real estate client now sends personalized video follow-ups to 150+ leads weekly while spending just 2 hours managing the process.

The "Content Velocity" Problem Solved

The brutal truth? Your business needs 12-21 pieces of content weekly across platforms to maintain visibility. Most small businesses can't sustain this pace.

A client went from two monthly YouTube videos to 16 weekly video pieces across platforms using AI automation.

Your AI Video Quickstart Roadmap

Want to try this yourself?

Hour 1: Choose a video topic based on your best-performing content.

Hour 2: Sign up for Synthesia or HeyGen (both offer free trials, but I prefer HeyGen).

Hours 3-4: Draft a 60-90 second script addressing your audience's biggest pain point (once you refine your message, use ChatGPT or Claude to generate new scripts).

Hour 5: Generate your first AI video and share it with 3-5 trusted customers.

Hour 6: Refine and republish based on feedback.

The "Video Sales Nurture Sequence" Your Business Needs

The Problem: Cold leads after initial contact, with email follow-ups generating minimal engagement.

The Solution: Replace text emails with personalized AI videos that address specific prospect questions.

Simple Setup:

1. Create 5 core video templates for common questions

2. Insert prospect-specific details via automation

3. Deliver based on prospect behavior

What You Need:

• HeyGen or Synthesia for avatar creation

• GPT-4 for script generation

• Make.com for workflow automation

• Your CRM for personalization data

Implementation Secrets From the Trenches

After helping multiple businesses implement AI video, here are the critical lessons:

1. Start With One Platform: Perfect your process on LinkedIn or Instagram before expanding.

2. Human Final Review: Let AI create and distribute, but always have human eyes before publishing.

3. Turn One Video Into Ten: A single 5-minute explainer can become multiple platform-specific clips.

4. Skip the Hollywood Production: Focus on helpful, targeted content over polished perfection. Value trumps production quality every time.

5. Test, Measure, Adjust: What works for others may not work for you. Let data guide your strategy.

The Bottom Line

This isn't just another marketing tactic—it's a fundamental shift in how small businesses can compete with larger players.

Those who embrace AI video now will build an insurmountable lead over competitors who wait. The tools are accessible, affordable, and surprisingly easy to use.

The question isn't whether AI video will transform social media engagement—it's whether your business will lead the charge or struggle to catch up.

Are you in?

-Ed